A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Tuesday, November 30, 2004

If You Don't Measure, You Can't Manage: The Best Metrics for Managing Marketing Performance

Link - Without metrics to track performance, marketing and business plans are ineffective.


Link - David Davis, personal career and business adviser for people, agencies and clients in public relations

Ad Spending Rises, Particularly on the Net

Link - A report on advertising spending issued yesterday showed strong growth across most media in the first nine months of the year.

NewsBluntly Debuts, Tracks Broadcast Journalism Industry

Link - The NewsMarket, an online platform PR pros use to deliver broadcast-standard news video to television journalists, launched a blog for the media community called NewsBluntly.

Wikipedia Creators Move Into News

Link - After doing much in recent years to revolutionize the way an encyclopedia can be built and maintained, the team behind Wikipedia is attempting to apply its collaborative information-gathering model to journalism.

New Entertainment and Sports Professional Interest Section Formed

PRSA recently announced the formation of the Entertainment and Sports Professional Interest Section. A sports panel sponsored by the PRSA Los Angeles Chapter on Aug. 26 at the Stadium Club at Dodger Stadium was the first step in a joint effort by the Chapter and PRSA National to form this new Section. With the addition of Entertainment and Sports, PRSA now has a total of 19 Professional Interest Sections. For more information, contact James Abel at PRSA at 212-460-1422 or james.abel@prsa.org.

2004 PRSA & PRSSA Conference Highlights

Link - Full coverage of the 2004 PRSA Conference in New York City

Welcome to PRAM Central Station

This blog is hosted by the Public Relations Association of Mississippi-Central Chapter. If you are a member of PRAM Central and you would like posting privileges to our blog, contact Shawn Lea, PRAM Central's vice president for communications. If you aren't a member and you would like to join, click here. We look forward to providing our members with the latest news and trends in public relations in this spot!