A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Friday, December 17, 2004

Business Blog Case Study: Stonyfield Farm

Link - Christine Halvorson has a job title many would enjoy: company blogger. The company in question is Stonyfield Farm, which actually maintains four different blogs. This interview with Halvorson covers the thinking behind launching the corporate blogs, the kind of traffic they generate and the tangible and intangible benefits the blogs produce.

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