A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Saturday, December 18, 2004

Challenges and optimism for internal communication

Link - The reality is that, while there are some great examples of success, internal communication as a strategic business function in Europe still broadly remains a poor cousin to, say, marketing and PR in its ability to get serious attention and ongoing commitment from the executive leadership in an organization. And that's a continuing challenge for communicators, one that formed a key focus during a panel discussion on the first day in which I participated.

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