A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Tuesday, December 14, 2004

Integrated Marketing: Talking brand language

Link - To get the maximum effect from an integrated marketing push, teamwork is essential, says Maja Pawinska. Everyone claims to be doing it all the time, but underneath the breezy assertion that integrated marketing is part of the PR agency's offering in the 21st century, it may not strictly be the case.


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