A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Thursday, December 02, 2004

The Internet and Daily Life: Many Americans use the Internet in everyday activities, but traditional offline habits still dominate

Link - role in their daily routines and that the rhythm of their everyday lives would be affected if they could no longer go online. Yet, despite its great popularity and allure, the Internet still plays second fiddle to old-fashioned habits. Fully 88% of online Americans say the Internet plays a role in their daily routines. Of those, one-third say it plays a major role, and two-thirds say it plays a minor role. The activities they identified as most significant are communicating with family and friends and finding a wealth of information at their fingertips. And 64% of Internet users say their daily routines and activities would be affected if they could no longer use the Internet.

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