A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Thursday, December 16, 2004

The Most Hated Advertising Techniques on the Web

Link - Advertising is an integral part of the Web user experience: people repeatedly encounter ads as they surf the Web, whether they're visiting the biggest portals, established newspapers, or tiny personal sites. Most online advertising studies have focused on how successful ads are at driving traffic to the advertiser, using simple metrics such as clickthrough rates. Unfortunately, most studies sorely neglect the user experience of online ads. As a result, sites that accept ads know little about how the ads affect their users and the degree to which problematic advertising tricks can undermine a site's credibility. Likewise, advertisers don't know if their reputations are degraded among the vast majority of users who don't click their ads, but might well be annoyed by them.

0 Comments:

Post a Comment

<< Home