A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, December 22, 2004

News Monitoring Providers Fail to Meet Expectations;

Link - Fewer than 20% of public relations professionals are very satisfied with their news monitoring services. Over 40% of PR professionals expect to change media monitoring suppliers in the coming year. PR professionals are least satisfied with paper-based press clipping services and in-house news monitoring by staff, but spend the bulk of their media monitoring budgets on those very services. PR professionals continue to focus on newspaper articles even though consumers have switched their attention to cable TV and the Internet for news.

(But this is a study by CyberAlert, a company that makes money by convincing PR professionals ot swich their attention to the Internet. I'm not saying this discounts the study - I'm just saying, "Know the source.") SZL


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