A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Thursday, December 16, 2004

PR's return on investment

Link - Levick Strategic Communications recently released its 2nd annual report on public relation's return on investment. Though the report concentrates on law firms, we can all glean some tips on how to prove and improve ROI from the report.

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