A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Monday, December 06, 2004

Social Networking Systems and Wikis Engage the Social Customer

Link - Customers are starting to get their say. They are doing so in public forums. Their comments are unfiltered. And, more surprisingly, so are the responses of the individuals representing the companies. No PR flaks. No spin. No highly-sanitized, focus-group-approved, completely meaningless Dilbert-speak.In other words, real people interacting with real people.

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