A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, December 08, 2004

What Blogs Can Do For Your Communications Program

Weblogs and RSS are rapidly becoming a critical part of a company’s online marketing efforts. They can offer immediate and lasting benefits to your organization. InsideBlogging has started a list of some of these benefits, in part to prepare content for their official site launch. Here’s what they've got thus far:

* Communicate directly with your customers. Move beyond the marketing-speak of the brochure site and the stilted language of the press release.
* Establish your company as a voice of authority within your industry.
* Dramatically improve your search engine results.
* Increase website traffic through repeat, more-frequent visits.
* Create a new media relations channel–communicate with journalists more effectively.

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