A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Monday, January 31, 2005

The Rise of Business Blogging

Link - Despite its long history of innovation and track record for producing one product marketing success after another, by the turn of the century Microsoft had developed a negative reputation. In 1998 the Department of Justice initiated a protracted public relations and legal war that branded the company and its top brass as bullying monopolists. By the time the case was settled in late 2001, the Microsoft brand was beaten and battered.

Heavy Hitter Selling

Link - Like other marketing and sales books published recently, this one stresses the importance of human behavior. But unlike the others, it puts an emphasis on language.

Rethinking Marketing's Conventional Wisdom

Link - Making advertising hard to find is just one way companies are rewriting conventional marketing strategies, says Harvard Business School professor Youngme Moon.

Sunday, January 30, 2005

Sponsorships available for gala to honor memory of Beth Finch

The Junior Civic League of Clinton's Hearts of Gold Gala, the annual fund-raiser for community projects, will benefit the University of Mississippi Medical Center's Department of Neurology in memory of Beth Finch, a Clinton resident and former state Junior Miss who died on Sept. 13, 2004, in an automobile accident in Biloxi. Beth's mother, Emily Finch, is a longtime Junior Civic League member.

The semi-formal event will take place Feb. 11 at 7:30 p.m. at the Country Club of Jackson and will feature The Big Daddy Band. Guests can visit the silent auction and win door prizes.

Tickets are $37.50 each and the winner of a $2,500 grand prize will be announced at 11 p.m. Tickets can be purchased by calling (601) 924-3776 and sponsorships are available by calling (601) 924-7958.

Saturday, January 29, 2005

PRSA takes stand on paid pundits

Link - The Senate's proposed investigation of government so-called 'Public Relations Contracts,' is a natural fallout of the recent 'No Child Left Behind' issue," said Judith T. Phair, APR, Fellow PRSA, president and CEO of the Public Relations Society of America (PRSA). "We are confident that this effort will find what we know to be the truth - that the daily practice of ethical public relations by government employees and the public relations agencies they work with represents a critical government function that serves both the government and its citizens by encouraging the free flow of information.

You have lost control of the message...

Link - Advertisers: You have lost control of your message. Get over it.

Thursday, January 27, 2005

Business card rating quiz

Link - Ever wonder what kind of impression you're making with your business card? Debbie Allen, international business speaker and author, provides a free quiz on her Web site. Your responses will tell you if you're making such common mistakes as omitting essential information or failing to make a positive memorable impression.

Tips on producing must-read annual reports

Link - Tired of taking the same old approach to your annual report? Visit this site for some fresh ideas on writing compelling annual reports. The site offers free excerpts from two publications, Seven Easy Steps to Writing a Great Nonprofit Annual Report and 14 Creative Themes for Nonprofit Annual Reports.

The Blog's New Role in Crisis Communications

Link - Shel Holtz is principal of Holtz Communication and Technology. After a rather general and basic morning introduction to the practice of business blogging at the New Communications Forum in Napa, California, he provided an in-depth look at perhaps one of blogging's more challenging applications: the spin and damage control aspects of PR.

Wednesday, January 26, 2005

Seeking the Key to the Carson Ad Mystique

Link - Johnny Carson was a seminal figure in the evolution of television advertising. His death on Sunday came as Madison Avenue is re-examining its past - as symbolized by Mr. Carson's four decades as a pitchman, endorser and spokesman - to determine the future of what is being called branded entertainment.

Blog City Hall

Link - Blog City Hall is a site sponsored by Engineers and Architects Association whose members work in almost every department and bureau in the City of Los Angeles. This site will allow people to post information about what is really happening in the City while maintaining anonymity.

Online Ads May Account for All of NYT's Added Revenue

Link - The New York Times saw online ad revenues increase by about a third, although it failed to break out the specific revenue figures by medium. Net ad revenues grew 32.2 percent, contributing - along with the Times's broadcast properties - to a lumped together sum of $46 million for the last quarter. Since the lumped together category grew by less than half the online growth rate, net advertising clearly outpaced all other media and may even account for all of the year's growth across all media. Across all media, the Times's revenues grew only 2.2 percent in December and 3.5 percent for 2004, totaling $2.19 billion. Interestingly, the company confirmed that the flagship newspaper brand would remain free online, but that they would review that decision annually. (via MarketingVox)

Knight Ridder earnings rise in fourth quarter

Link - Newspaper publisher Knight Ridder Inc. reported Wednesday that its profit rose 8 percent in the fourth quarter compared with the same period a year ago as advertising revenues recovered in the final months of the year.

Marketing 'Reality Show' Launches Online

Creative outsourcing firm Aquent launched an online "reality show," pitting five designers against one another to create campaigns in several specific fields. The work will be shown online and judged by the public, winnowing down the numbers to get to the one designer best able to tickle the fancies of the web visitors. The Studio Smackdown will run through February 22, starting off with designers Andy Kendig, Toni Greaves, Brady Kazar, Matt Loftiss and Colleen Madden. The five have been given camcorders so as to upload their "confessions," as the work progresses. (via MarketingVox)

The 101 Dumbest Moments in Business

Link - Our fifth annual review of the most shameful, dishonest, and just plain stupid moments of the past year.

Microsoft's Employee Guidelines for Successful Blogging

Link - Microsoft's Lenn Pryor (Robert Scoble's boss) spoke at the BBS 2005 on "Corporate Blogging: Strategy and Policy."

Tuesday, January 25, 2005

Problems at the Top - Apathy, Contempt for Managers

Link - More than half of American workers question the basic morality of their organizations' top leaders and say thattheir managers do not treat them fairly, according to results of ajust-released, representative, nationwide survey of 7,718 American workersaged 18 and over.

Senators trying new communications tool: Blogs

Link - The Grand Fork Herald reports that several North Dakotan legislators are trying blogging as a communications tool this year.

Blogs, Crisis Communications and Ketchum

Link - Ketchum's efforts at damage control are doing little to save their reputation. The firm is offering us an example of what not to do in a crisis—online and offline.

Give a special volunteer recognition...

It’s time once again to nominate a special volunteer for the annual Governor’s Initiative for Volunteer Excellence (GIVE) Awards. Call 601-432-6779 to receive one by mail, pick up a GIVE application at the Mississippi Commission for Volunteer Service, 3825 Ridgewood Rd. (6th floor) or complete the application online at www.MCVS.org. Whether online or by mail, submissions are due by February 4, 2005.

The ten (10) categories for consideration of 2004 GIVE Awards are Lifetime Achievement, Volunteer Service by Youth (18 and younger), Volunteer Service by Adults (ages 19-59), Volunteer Service by Seniors (60+), Volunteer Service in the Arts and Humanities, Volunteer Service by a Public Servant, Faith-Based Volunteer Service, Volunteer Service by a Media or News Organization, Volunteer Service by a Business or Corporation, and Volunteer Service by a Community Partnership (includes AmeriCorps, Learn & Serve America, and Senior Corps national service programs).

“We get almost 100 applications each year from volunteers across Mississippi. There are stories of young people who collected hundreds of coats and blankets; tales of senior citizens who have been volunteering at the same Senior Center literally for decades; information on parents who have made it their mission to coach little league and be involved in their schools,” says Marsha Meeks Kelly, Executive Director. “Our panel of independent judges has the difficult task of deciding who will receive the awards, but each volunteer is definitely a winner_”

The mission of the Mississippi Commission for Volunteer Service is to engage and support Mississippians of all ages and backgrounds in service to their communities. As your state office of volunteerism, the MCVS oversees AmeriCorps and Learn and Serve America programs. For more information on GIVE, please call 601-432-6779, toll free 1-800-393-1793, or visit www.MCVS.org.

Laws of Branding: Immutable or Refutable?

Link - Many branding maxims tossed about in the marketing world—and accepted as unquestionable gospel and law—simply are not valid. At least they are not valid for everyone and every business.

A list of business blogs

Link - See what others in your industry are using blogs for...

NGOs win greater trust than media and businesses

Link - Pressure groups and charities have overtaken governments, media and big businesses to become the world's most trusted institutions, according to an international poll to be presented this week to the World Economic Forum in Davos.

Listen to the podcasts of “Blogging, Journalism and Credibility: Battleground and Common Ground" conference

Link - Listen to some of the sessions, including one by David Weinberger here.

Sun policy on public discourse

Link - Pointers on blogging sensibly from a personal corporate perspective

Web Surfers Crack G.M.'s Mystery Ad

Link - Can an advertising campaign based on a teaser survive after its secret has been let out?
The marketing team at General Motors hopes so, after some Web surfers spoiled a national promotion that was intended to gradually reveal a secret message. The billboards also promote the Web site www.findthemessage.com, on which G.M. explains that it created the campaign to spread "a message so important we need the whole country to tell it." But some Web visitors quickly found that most of the "secret" message is included in the site's source code.

Monday, January 24, 2005

Lay is paying to tell his side of the story

Link - He's giving major search engines pennies a hit to make sure his Web site gets top billing

Man of Mystery

Link -Ram Charan lives nowhere and goes everywhere, consulting for the largest and most powerful companies seven days a week, 365 days a year. Work is all he does, and all he wants to do. But even more than his dedication, it's his insights that have won him the ear of hundreds of top managers. Find out why.

Sun chief uses blog in challenge to IBM

Link - Open letter calls for more compatibility with new products

Bob Lutz’s blog, karmic weenies, and so forth

Link - Bob Lutz: It’s time to update your blog.

Search Engine Users: Internet searchers are confident, satisfied and trusting – but they are also unaware and naïve

Link - Internet users are extremely positive about search engines and the experiences they have when searching the internet. But these same satisfied internet users are generally unsophisticated about why and how they use search engines. They are also strikingly unaware of how search engines operate and how they present their results.

Sunday, January 23, 2005

Women's Fund sets request deadline

Feb. 15 is the deadline for requests for funding from the Women's Fund of the Community Foundation of Greater Jackson.

Guidelines and applications are available online for nonprofit organizations in Hinds, Madison and Rankin counties serving the needs of women and children.

For more information, call (601) 974-6044 or e-mail thewomensfund@cfgreaterjackson.org.

Saturday, January 22, 2005

Ethics symposium set for Millsaps

Millsaps College's Else School of Management will host an ethics symposium Jan. 31-Feb. 3.

The event will feature Jeffrey Wigland, the corporate whistle blower who was the subject of the 1999 movie, The Insider.

Events Monday through Wednesday will be free. A luncheon on Thursday, featuring Wigland and former Mississippi Attorney General Mike Moore will cost $15.

For more information, contact Martha Lee at (601) 974-1250.

Friday, January 21, 2005

Design Your Site for Traffic in 2005

Link - What better way to start the new year than with more traffic to your web site. Web traffic is a critical part of your internet business and it is imperative that you design it to bring you the most amount of traffic possible.

Magazines Gussy Up Web Sites to Court Ad Dollars

Link - Sports Illustrated's SI.com was redesigned to create a more effective environment for advertisers and generating additional page views. Meanwhile, BusinessWeek Online's Tech & Science channel was revamped to make it more interactive. Both sites hope to highlight more frequently updated original content. The new editorial features are intended to keep users coming back more frequently, creating more inventory for advertisers.

Transparency: It's Not Just for Shrink Wrap Anymore

Link - Take this test to see if you're an honest leader. Hint: No cheating.

Q&A: Blog, Newsletter, or Both?

Link - Should I have a blog AND a newsletter? What are the advantages and disadvantages of having both?

How do companies respond to blog attacks?

Link - Figuring out how to respond to blogs is going to be an enormous challenge in the coming year.

The problem with blogs

Lately, I've been spending a lot of time defining blogs to fellow PR professionals and to staff members within my association. The very mention of the word seems to bring a laugh - which is not good when you are trying to convince your CEO that your company needs one quickly.

I've decided that calling this new platform a "blog" is just too much information. They don't need to know that. Here's my best shot on what they need to know so far:

An innovative Web platform that allows site visitors to join in the conversation through comments and trackbacks.

(Feel free to expand on my definition in the comments.)

My point is that when we want to convince our bosses to buy us the latest Photoshop upgrade, we don't go into the nitty-gritty details of layers and blending options, etc. They would give us a blank stare. And with TypePad and Movable Type, visitors not familiar with blogs will only see it as a Web site. Even free blogs, like Blogger.com, allow tweaking of the templates to add more links, etc. All you need are some basic HTML skills.

But those of you jumping on the blogging bandwagon do need to beware of the baggage that comes with the word. Remember, when we're talking to others, it's not a blog - it's an "innovative Web platform." (They probably won't know what that is either, but at least they won't laugh.)

Shawn Zehnder Lea
Mississippi Hospital Association

The Radio Marketing Playbook

Link - John Zagula is the co-author of the new business bestseller The Marketing Playbook and co-host of its affiliated (and highly regarded) marketing blog.

Has Your Paradigm Shifted Today?

Link - If you’ve ever caught yourself uttering phrases like “I’ll keep you in the loop”, or “Let’s run it up the flagpole and see who salutes,” you need to put your use of buzzwords on a low-carb diet.

Thursday, January 20, 2005

Congratulations to Wendy Polk, a PRAM Central member who recently received the Nissan Corporate Communications Excellence Award. The award recognized Nissan Canton for the best special event for their Nissan Community Open House, which was attended by over 10,000 people. (And she is shown here with her Professional of the Year Award in 2004.) Posted by Hello

Why blogging matters to your business and your IT

Link - First, blogging isn't just some trendy, cathartic technology for broadcasting our deepest thoughts to the world, building community, and joining the new age media movement where grassroots journalism could end up threatening media monopolies. Second, every business should consider blogging fundamentals -- particularly the notions of persistence and subscription -- in virtually everything they do.

Boeing journaling

Link - Boeing is "journaling" rather than blogging. From the looks of the site, that means that we cannot comment - we can only read what they write. But the writing style is much more "folksy" than a press release...so it's a start.

Soup Peddler blog

Link - I'm trying to introduce examples of very different kinds of businesses blogging - and how they use it in their communication mix. The Soup Peddler is a small Austin, Tex., business that delivers homemade soup via bicycle. Just in the last few weeks, David has been featured on The Food Network (.mov file), KXAN-TV (real player), News 8 Austin (windows media player), and The Soup Peddler documentary premiered on KLRU-TV.

The Big Challenge With Business Blogs – and Three Ways For You to Beat It

Link - Although business blogs are quickly chewing their way up the marketing food chain, there still remains a dirty little challenge that must be overcome. That bright orange RSS icon over on the side of your blog can be a knight in shining armor. And it can be a veritable black hole of un-quantifiable uncertainty.

The Thing

Link - Creature feature tourist trap?

Wednesday, January 19, 2005

Media Training Now Required for Iraq-Bound Soldiers

Link - As the U.S. military approaches nearly two years in the Iraq conflict, media training for soldiers going into the war zone has been stepped up, becoming mandatory for Army troops since October, E&P has learned.

Nissan holds sessions for teachers

Nissan Motor Co.'s Canton plant will hold a training session for teachers in February. Called "What's Up in Factories?" the event will shed light on career opportunities for students attending vocational and four-year college programs.

NAPS - A Great Source of Free Content

Link - A service called NAPS (North American Precis Syndicate) distributes free feature stories to newspaper editors. NAPS gets paid by the people who want their articles distributed - most of them businesses and trade associations - but the quality is pretty good. The NAPS editors help craft the articles so that they're short and appealing to small papers with holes to fill.

How Web Site Eyeball Studies Work & What You Can Learn From Them

Link - A breakthrough new eyeball study was conducted in September that revealed how consumers see major newspaper sites online, what ads they look at, what ads they don't, what parts of the page get the most eyeballs, what parts nobody ever looks at, and what kinds of headlines capture people's eyes instinctually.

Creating Accessible Websites

Link - An accessible website is one that allows people with visual, aural, or physical disabilities full access to the information and services available in the same way as able-bodied people.

Signs Never Sleep

Link - Here's a great example of a small business using a blog to draw interest in products. The owner, J.D. Iles, is a guest blogger on Paul Chaney's Radiant Marketing blog this week. (Remember Paul is coming to Jackson in April for our monthly PRAM Central meeting to teach us the how, what and why of business blogging.)

Could you be replaced by a software package?

Link - Are you a press release writer or a public relations professional? Hopefully, the latter.

Wharton's MBA Admissions Blog! - Lessons For Marketers

Link - Here's a brilliant idea from Alex Brown, assistant dean of admissions at Wharton's MBA program. Alex created the blog MBA Admissions Blog!to help MBA applicants as they prepare to apply to business schools. That's nice. A way to keep Wharton front and center in the competitive world of higher education.

Measuring the Brand Blog

Link - Big brands are quickly adopting either official or C-level blogs. Google and Yahoo! maintain company blogs. Microsoft supports both official blogs and individual employee blogs. Executives at General Motors, Sun Microsystems and Jupitermedia all write blogs of their own. And smaller companies are using the medium to raise their profile; some even hope to generate sales. But are they working? How can one tell?

PR and its Role in CEO and Corporate Blogs

Link - It's likely that many more corporate communicators will get involved in blogging, but not in the way you might first think.

RSS: Always keep an eye on the ugly duckling....

Link - When compared to the glamourous world of blogs, Really Simple Syndication (RSS) sits frumpily in the corner, it is the ugly duckling in the new exciting world of online communications.

A Wiki of corporate bloggers

Link - OK, y'all, don't be scared by the name Wiki - it's not contagious. It's just a site that allows participants to add information too. So when your boss asks, "Why should we start a blog?" and you're doing the research - this is a good place to begin. As I told Pete Smith in a Board meeting yesterday, if by next year at this time every PRAM Central member cannot answer the question "What is a blog?" when someone asks AND if 25 percent can't refer the asker to their company's blog, then I haven't done my job. And, remember, I'm looking for one or several PRAM blogging partners - the best way to learn is to do! szl

Blog visitor logs as helpful assistance

Link - Even nice bloggers look over their visitor records, and the reasons are not entirely ego based. In fact, those trackings can be very helpful for both the blogger and the readers.

How to Write Killer Blog Posts and More Compelling Comments

Link - While basic writing talent is innate, many of the skills for writing compelling blog posts and and salient comments can be learned. The basic guidelines: keep your copy lively, factual, tight, clear and short and search engine optimized. Here are basic blog style guidelines to follow...

Free Webinar on Search Engine Marketing

Link - Mel Harkrader Pine, President of MHP Communications, will present a free live webinar on Wednesday, January 26, at 10:30 a.m. Eastern U.S. time. He will cover those little-understood meta tags at the beginner level - no technical knowledge required. You'll be able to submit questions via chat.

Tuesday, January 18, 2005

Presidential Ride

Link - Talk about free advertising: Cadillac's first "customer" for its redesigned, 2006 DTS will be President George W. Bush, who will ride in a black limousine version of the new car during his inaugural parade on Jan. 20.

Can you make my logo bigger?

Link - 13 New Year's resolutions to improve your advertising

Online Ads & Search: Looking Back, Looking Forward

Link - Paid search led the resurgence of online advertising in 2004 with a 34% increase in growth, and this trend is expected to continue over the coming five years.

Email and the 2004 Campaign

Link - Some 11% of internet users told us in a survey just after the election that they had signed up to receive email newsletters or other online alerts with the latest news about the election. This is the first time we asked this question, so we have no way to know how much growth there was in this aspect of e-politics. However, it is safe to say that more than 13 million folks wanted to be especially plugged into the campaign activities through things like ABC New's The Note and other alerts.

Mediabuddies global study uncovers secrets of journalists, advertising and PR lifestyles

Link - The findings of the first global study into lifestyles of press and broadcast journalists, advertising and public relation people, conducted for Mediabuddies.com, the industry’s worldwide reunion club by market research firm VAR International, and published today (17 January 2005) shows:

 83% rated themselves ‘hard working’, ‘hard loving’ (38%) and ‘hard drinking’ (25%). A sizeable minority would like more ‘hard loving’ (31%), more ‘hard working’ (13%) and only a few more ‘hard drinking’ (5%).

 24% confessed to having had an affair with an office colleague, 20% met their partner at work and 29% knew someone know who was having an affair at work.

 26% of the respondents working in TV & radio and the press said they were not upset at all by intruding into other people’s private lives and were just doing their job; 23% said they were upset but needed to do the job and 21% said they would be upset and avoided such work.

 79% said they believed in what they wrote and promoted but agreed some compromise was necessary.

 The ©Happiness Index based on freedom from money worries, peace of mind, enjoying good health and achieving potential showed the highest ‘happiness score’ amongst those over 59 and the lowest amongst those cohabiting. Men had a higher happiness score than women.

 The top three benefits of working in the media was being creative, job satisfaction and making a difference;

 25% would have chosen another career if they had their lives over again, with the law, sport, acting and medicine topping the list of preferred jobs;

 Only 2% would want their children to follow them into a media career. Most (74%) would leave it to them to decide.

Five Critical Keys to a Successful Business Blogging Strategy

Link - As you look around the net today, you’re starting to see more and more people talking about the positive impact that your business blog can have on your search engine rankings. Some products are even starting to surface that claim to teach you all the tricks and tactics you need to successfully blog.

The midnight rider meets the noonday demon

Link - This essay by Christopher Locke shows how much more scrutiny is going to be paid to writers and their many sources (including financial and behind-the-scenes ties). How will this affect your comany?

Viral marketing and e-mail newsletters

Link - Viral marketing is one of the fastest, cheapest, and easiest ways to get more subscribers to your e-mail newsletter or visitors to your blog or website.

Conversation: "Top 2005 Economic Trends for Small Business"

Link - Dr. John C. Soper tells small businesses what to expect in the economy for 2005. Wondering whether inflation will rise, or prices of raw materials will go up? He's got the answers to these kinds of questions and a lot more. (Requires Windows Media Player.)

The Corporate Blogging Blog

Link - Just try to say that seven times really fast...

Monday, January 17, 2005

U.S. lawn-care industry fighting back against pesticide bans

Link - Fearing that a Canadian movement to ban the use of pesticides on lawns will take root in the United States, the lawn-care industry has thrown down the gauntlet - literally.

Spend 70 Minutes With Robert Scoble

Link - Seventy minutes. That's all you need to get a solid overview of just why blogs will be so important to marketing and PR in the 21st Century.

Earthlink, a major ISP, today debuted its first corporate weblog

Link - The TypePad-powered blog site provides information to help consumers stay safe while they're surfing the Web.

Roomba Robot Vacuum Cleans Up With Search Optimization

Link - In a case study, Ad Age reports that a new search engine strategy helped Roomba robotic vacuum cleaner clean up.

Want Truth in Advertising? Try a Blog

Link - A legendary ad executive tells how he uses blogs and how companies can use them in their marketing—without being crushed.

RSS Feeds Can Build Web Traffic, but Fence Sitters Note Problems

Link - Industry decision makers still have concerns about public acceptance of a technology with no standardization or brand identity. They also worry about losing ad visibility on their own index pages.

Both Print and Digital Magazine Readers go to Web for More Information

Link - Gloria Adams, corporate director of PennWell audience development, recently released the results of their 2004 "Digital Subscriber Profile Study," reported by Kristina Joukhadr. The study provides readership comparisons between print and digital editions of their Business to Business publication.

Blogs Enhance Search Engine Raking

Link - If you want to know why the relationship between blogs and search engines is important, here's a good place to start.

Saturday, January 15, 2005

American Marketing Association launches Internet radio show

Link - The kick-off show Wednesday, January 19th will feature interviews with Nancy Costopulos, Director of Marketing and Sales, Larry Albus, Director of Sponsorship Sales, and various marketing partners who will be participating in upcoming radio shows.

Some doubt wisdom of Wal-Mart campaign

Link - Wal-Mart fought back yesterday against critics of its labor practices, launching an unusual media blitz touting the benefits the company offers to employees and the communities where its stores are located.

Friday, January 14, 2005

PRSA TeleWeb Seminar - Getting to the Table: Developing the Mind of a Strategist; Becoming a Trusted Advisor

Getting to the Table:
Developing the Mind of a Strategist;
Becoming a Trusted Advisor

A PRSA Web seminar in the Master Practitioner Series
Presented by James E. Lukaszewski, ABC, APR, Fellow PRSA
Thursday, January 27, 2005
1:00 p.m. - 2:30 p.m. ET

0.5 APR Maintenance Credits available* -- Application for credit is included in seminar packet

What are the two most important questions the CEO expects you to answer when you walk through the door? Do you know what the most powerful influences of executive decision making are? What are the most important things the boss needs from you, constantly? What does it take to be a trusted advisor?

Develop a management-oriented mindset, behaviors, and attitudes that attract management's attention and get you invited in earlier to the decision-making process . . . before all the decisions have been made by the high-priced lawyers and outside consultants.

These are just some of the questions that will be addressed:
- How do you engage a boss who doesn't communicate? Who are these people we call CEOs?
- How do you get to the table?
- How can you have true influence over the boss?
- What does it mean to think differently?
- What can you do to keep from getting shot down by the lawyers and management consultants?
- What is strategy? What isn't strategic?

During this 90-minute intensive and energetic Web-based presentation, you'll look inside yourself how to become an effective strategist and, perhaps, how much of a strategist you may be already. Jim will answer questions from the audience by phone and e-mail as a part of the presentation. This program is delivered direct to your office - no travel.

How it works: The live audio is delivered direct to your office over the telephone to provide clear, reliable sound quality. The program is live and interactive, with visuals are presented over the Internet. You will be able to ask questions of Jim as this is much like a talk radio program. Use a speakerphone and invite your entire staff to attend for one low price of $250 per site for PRSA members; $275 nonmembers. Click on http://www.krm.com/prsa/ for more specific information about the seminar and to register.

If you are registering from outside the United States or U.S. Territories there will be additional telephone charges added to your registration fees. Detailed information can be found on the registration form under "Special Notice."

Visit the PRSA Professional Development Center to learn more about the PRSA-Lukaszewski Collection of books, monographs, and articles.

*Get credit toward maintaining your APR . . . it's easy.
This program qualifies for 0.5 Maintenance Credits towards the 10 credits required to maintain your APR. Maintenance application forms are included with your registration materials. If you?ve attended previous Web seminars with Mr. Lukaszewski and his guests, you may be able to obtain APR Maintenance Credits for those as well. Please contact Judy Voss at PRSA, 212- 460-1480 or judy.voss@prsa.org.

Thursday, January 13, 2005

The Great Debate: Quality or Quantity?

Link - Technology can help you maintain high-touch relationships with a large number of people. But just how large should that number be?

Blogs: Corner Grocery Store Relationships

Link - There are many reasons why blogs are the new darlings of interactive marketing: to support branding and customer communications, to create awareness and customer loyalty. PR is a big deal too. While to others if sales is not part of the game why play? Well...divas blogs are being used for commerce in the same way as websites.

Blogging for Milk

Link - Raging Cow's new viral-marketing gimmick.

Behavioral Targeting's Future: Tacoda's Dave Morgan

Link - Exclusive Interview, Founder and CEO, Tacoda Networks

Marketing Beyond the Website

Link - The American Marketing Association recently launched a new blog...

PRSA Teleseminar - Diversity and Public Relations

How Companies Turn Customers' Big Ideas into Innovations

Link - The most effective product development and commercialization processes encourage dynamic communication and idea sharing among engineers, marketers, and customers.

Wednesday, January 12, 2005

New and improved access to Hoover's business data

If you're a mobile web use, news from Hoover's that the well-known provider of business info has a new and improved mobile interface. You can access company profiles (more than 40,000 companies), news headlines, etc. for free (just like you can do on their regular web site). You can also login for more comprehensive data if you have a Hoover's subscription. The url for the mobile interface is: http://mobile.hoovers.com. Now, let's keep our fingers crossed that Answers.com (aka GuruNet) releases a mobile interface. (via ResourceShelf)

A Paid Endorsement Ignites a Debate in the Public Relations Industry

Link - The disclosure that a company owned by Armstrong Williams, the conservative commentator and columnist, was paid $240,000 by the Education Department to promote the No Child Left Behind Act is shining a spotlight on a public relations and public affairs agency that is far more comfortable letting its clients bask in such attention.

10 Excuses for Boards NOT to Blog

Link - If you're really quiet, you might hear the wringing of hands of corporate secretaries and general counsel everywhere. The idea that boards might blog or use some similar web technology to communicate directly with shareholders may sound frightening, but it's a development whose time has come.

Why Corporate Boards Should Blog

Link - Despite all the changes that new laws like Sarbanes-Oxley have brought to how companies are governed and managed, one thing has still not changed: directors still don't talk to their shareholders.

The Quiet RSS Revolution

Link - This essay is for anyone who spends a good part of his or her day online, and doesn't yet use news aggregation. If you already use it, click to the next item.

Fifty Writing Tools

Link - At times, it helps to think of writing as carpentry. That way, writers and editors can work from a plan and use tools stored on their workbench. You can borrow a writing tool at any time. And here's a secret: Unlike hammers, chisels, and rakes, writing tools never have to be returned. They can be cleaned, sharpened, and passed on.

Tuesday, January 11, 2005

Mags Post Strongest Year Since '01 Crash, Ad Pages Climb 4%

Link - After a slow start, the magazine industry made a solid return to apparent health in 2004. According to the final Publishers Information Bureau (PIB) numbers for the year, ad pages registered a solid if not spectacular 3.8 percent gain totaling 234,387.32 in 2004, despite being down for the first four months of the year.

Major U.S. TV Broadcasters Content Added to Rocketinfo Database

Link - Rocketinfo Inc., a leading supplier of advanced search technologies for real-time news, business information and competitive intelligence solutions, announced that its content database will now include comprehensive news content from hundreds of local affiliates of the 4 major U.S. television networks -- ABC, CBS, Fox and NBC. The Rocketinfo search engine encompasses over 13,000 categorized news and business information sources, 70,000 RSS and Weblog sources and client-defined content channels, significantly more than any other current news service.

Jarrod Ravencraft named director of Human Resources Division at MSH

Jarrod Ravencraft, PRAM Central President, has been named director of the Human Resources Division at Mississippi State Hospital. As part of the hospital's efforts to streamline management, provide better services to customers, and cost-effectively manage resources and
staff, the Personnel (formerly Human Resources), Public Relations, and Staff Education and Training Services departments have been consolidated under this restructured division.

Employed with MSH since September 2000, Ravencraft served as director of the Public Relations Division since April 2001. Ravencraft will graduate as a Certified Public Manager in
May, is pursuing the Accredited Public Relations certification and has won numerous state,
regional and national awards. He holds a master's degree in communications from Mississippi College. Ravencraft is also a graduate of the State Executive Development Institute of Mississippi through the John C. Stennis Institute of Government at Mississippi State University.

Time off from work gains in importance

Link - American workers are saying they need a break. As their number of hours clocked on the job has crept higher, more time off has become a bigger priority. In the past few years, human resources experts say time off has consistently placed among the top three employee concerns (along with compensation and staffing levels), whereas it used to be farther down the list. In a Salary.com poll taken online in November 2004, 39% of workers said if given the choice, they would choose time off over the equivalent in additional base salary. Of course, most of the 4,600 respondents are still opting for the bigger paycheck, but the desire for time off is up almost 20% from just three years ago when Salary.com conducted a similar poll.

L-3 Integrated Systems wins Rolls Royce contract

PRAM Central member L-3 Communications' Integrated Systems subsidiary has been selected by Rolls Royce, PLLC, for a contract valued at approximately $20 million to develop a flying test bed for risk-reduction flight testing of the Trent 1000 engine, which Rolls-Royce has developed for the new Boeing 7E7 aircraft.

This program requires the modification of a Boeing 747-200 aircraft to include a pylon strut adaptor to interface with the Trent 1000 engine. L-3 IS will be responsible for the aircraft modification, maintenance, logistics support and flight crews for the duration of the engine test program.

The engineering phase of the program will begin immediately, with the aircraft arriving at the L-3 IS Waco, Texas, facility in the first quarter of 2005. The program will draw heavily on engineering, production and flight test experience from other major 747 aircraft modification programs being accomplished at the Waco facility.

The Trent 1000 is the lead engine on the Boeing 7E7 program, having been selected by launch customer All Nippon Airways (ANA) to power its fleet of 50 Dreamliners. The engine has also been chosen by Air New Zealand, the only other Boeing 7E7 customer to make a selection. Development testing of the Trent 1000 will start in spring 2006, leading to certification by the airworthiness authorities in 2007. It will enter service with ANA in 2008.

Entergy wins EEI Emergency Assistance Award

Entergy Corporation has won the Edison Electric Institute's Emergency Assistance Award for outstanding efforts in helping Florida utilities to restore electric service in the wake of last year's destructive hurricanes and tropical storms.

This marks the seventh consecutive emergency award that Entergy has received from EEI. The company, parent of Entergy Mississippi (a PRAM Central member), has won either EEI's Emergency Assistance Award or Emergency Response Award every year that they have been offered by the association -- the only utility in the nation to do so, according to Entegy.

EEI's Emergency Assistance Award is presented annually to recognize outstanding efforts in restoring electric service that has been disrupted by severe weather or other natural events. A panel of judges select the winners following a national nomination process.

At the peak level of support following Hurricane Ivan, Entergy sent more than 650 company personnel, plus contractors, to restore service in Florida, Alabama and Mississippi. Some employees worked multiple storms and spent weeks away from home.

Ergon, Yates climb in Forbes Magazine listing

Ergon and Yates Construction increased their latest ranking in Forbes Magazine's listing of America's Largest Private Companies in the November 24 issue. Ergon rose to number 115 after placing 180 in 2003, and Yates rose to 253 from 272.

The list includes U.S.-headquartered for-profit businesses that don't have widely held common stock, may have too few shareholders to be required to file with the Securities & Exchange Commission, or they may have common stock whose ownership is restricted to a small group, such as employees or family members. Excluded are firms with fewer than 100 employees, nonprofits that do not pay taxes, mutuals, cooperatives, auto dealerships and businesses with more than 50% of their sales from real estate.

Don’t Just Sit There—Learn!

By Robert C. Harris, CAE
It’s true of so many things, but especially seminars and conferences: You get out of them what you put into them.
  • Before you ever sit down at the conference, determine what you want to learn. Prepare by picking the right sessions for you, reading speaker bios, and anticipating some of the content and what you hope to find out.
  • Find the best seat. Arrive early so you can find a spot you’re comfortable in. To avoid distractions, sit near the front. If the handouts are on the table when you arrive early, scan them for content so you’ll be better able to follow the presentation.
  • Sit next to someone you don’t know. Stay apart from the people with whom you came. Make new friends. Look for a potential mentor, customer, or contact. During the breaks, make a point of meeting at least one new person.
  • Turn off distractions. Put away your calendar, Blackberry, newspaper, and trade journals so you can really focus on the presentation. Don’t worry about anyone else; concentrate on becoming the best you can be for yourself.
  • Listen with the intent to really learn and improve yourself. Pay attention specifically for one or two good ideas from every session. The best way is to take notes and be quiet. At the end of the day, you may have a dozen new facts, resources, and inspirations. Sometimes you have to hear the entire presentation before you understand the original concepts. Don’t cut off the thought or start critiquing too soon.
  • Don’t be a know-it-all. When you hear a familiar fact, don’t tell yourself, “I already knew that.” Rather, ask yourself, “How good am I at that?” Self-evaluation is one of the keys to self-improvement. Pick out what will work for you and concentrate on applying the new and relevant information.
  • Turn down your sensitivity meter. You’re attending to get information, not to be offended by a remark or word. Don’t expect everything to be politically correct. Don’t criticize the presenters; instead, help them make dynamic presentations by listening and nodding your head when you agree or by asking good questions.
  • Ask good questions. Do so silently to yourself, or write them down as they occur to you so you can ask at the appropriate moment. Question to learn, not to show off in front of colleagues.
  • Take good notes. You’ll lose great ideas before you ever have a chance to try them if 1) you dash them off illegibly, 2) you never bother to read them when you get back to your office, or 3) you didn’t take any. Write notes as if you’ve been asked to read them at your next staff meeting. You probably won’t do that, but do share the idea-gems you learn with at least one other person.
  • Be open to new seeds of wisdom. By keeping an open mind, you may hear something that can change your approach to a project or motivate you to expand your interests. But if you don’t hear the information you want most during the session, stay a minute or two afterward and ask the speaker if you can talk or exchange e-mails later on.
  • Don’t stop learning just because you’re in the hallways or trade show aisles. Not everything is taught from the podium. Keep your notebook in hand and ask questions of the people you meet outside the formal sessions. If exhibitors are present, the information they provide and their handouts might give you new ideas and facts.
  • Contact the meeting’s sponsors. They have a purpose for participating in the conference. Recognize the sponsors, thank them, and find out what’s new with them and what they might be able to do to help you.
  • Finally, apply new concepts and information not just to your job but also to your personal life. If you let it, what you learn can add value to many areas of life beyond the office.

Robert C. Harris, CAE, is chairman of the Nonprofit Resource Center in Tallahassee, Florida.

Monday, January 10, 2005

Free Beginner's Guide to Business Blogging

For a limited time (through Jan. 25) you can download Debbie Weil's terrific Beginner's Guide to Business Blogging off the ChangeThis Web site. The PDF (a $29 value) covers the what, why, and how of business blogging. (via MicroPersuasion)

Reporting on Business Reporting

Want a good introduction to the world of business journalism -- and what business journalists at a variety of publications and media outlets are thinking about and covering? The American Press Institute's National Center for Business Journalism offers a wide array of tools, resources -- and perspectives -- on the practice of business journalism. Current features include a look at how business journalists use technology to ply their trade, the top business stories, and news about business journalists -- the positive, as well as the negative. (via Fast Company Now)

Voice lessons, as in finding your own

Link - It's been 15 years since Stephen R. Covey brought us "The 7 Habits of Highly Effective People," to this day still on bestseller lists. In it he taught us to be proactive, begin with the end in mind, put first things first, think win-win. He's now rounded out the habits to eight, devoting a whole book to "The Eighth Habit - From Effectiveness to Greatness," (Free Press, $26). This one says to "find your voice and inspire others to find theirs," which, like the other habits, may sound simplistic but takes a good 328 pages to explain.

Old Brands, Renewed Appeal

Link - Yesterday's familiar products get a fresh marketing jolt as businesses realize reviving them is easier than launching unknown names

Companies start blogging for sales, dialogue

Link - Communications industry experts say blogging's fast-growing popularity and user demographics can be beneficial to corporate America, and it's time for more companies to jump on the blog-wagon. But there are risks, and some companies are better off sticking with tried and true marketing methods.

Motivation and the Cross-Sector Alliance

Link - Corporate partnering with social organizations is beneficial for both, as seen in fruitful relationships built in the Americas. But first you must understand the motives of each party.

How to Put Meaning Back into Leading

Link - When research on leadership pays more attention to financial results than a person's ability to give the company a sense of purpose, something crucial is lost. Three Harvard Business School scholars are working to change the debate. A Q&A with Joel M. Podolny, Rakesh Khurana, and Marya Hill-Popper.

The Knowledge Coach

Link - Make sure the knowledge gained by top employees doesn't leave with their retirement, say Dorothy Leonard and Walter Swap in their new book, Deep Smarts. One solution: Develop a knowledge transfer coach.

The Dark Room Magic of NPR

Link - Have you wondered how everyone on National Public Radio (NPR) sounds so smooth, so perfect … and so amazingly articulate?

Saturday, January 08, 2005

Florida begins breakfast push to spur OJ sales

Florida's Department of Citrus has formed an agency, America's Breakfast Council, to promote breakfast (and thus the consumption of orange juice). About one in three Americans skip breakfast regularly - and orange juice is traditionally a breakfast drink. The agency has allotted $520,000 for America's Breakfast Council in this year's budget. The new council has an expanded agenda of promoting the health benefits of breakfast and countering the bad publicity of low-carb diets, which prohibit orange juice consumption.

Tap Into the Flickrgeist

Link - Thanks to RSS, as a marketer you can easily monitor your company/product's Flickrgeist index against your competitors. (Using Flickr tags, you can assess just how much consumers are evangelizing brands by stacking them against their competitors.)

The Year of Learning Dangerously

Link - "12," an advertising school launched by an ad agency, is an "incredibly messy" education in solving real-world problems.

Toys for Tyros

Happy Worker's GeekMan, BossMan, and MoneyMan. The figures come complete with laptops, coffee cups, cell phones, and brief cases -- and look suspiciously like some of the people I work with every day. The information about the product development and manufacturing process is really interesting, to boot. You can buy the figures online via CmdStore. (via FastCompany blog)

10 Reasons Nonprofits Should Use RSS

Link - Frankly, nonprofits should use RSS for the same reasons everyone else should. But here goes -- 10 reasons translated into nonprofit-speak.

RSS digest

Link - Place items and headlines from any RSS or Atom enabled site (such as del.icio.us or Flickr) onto your site, no programming required. It can use JavaScript, PHP, or an IFRAME as the inclusion method, so anyone can use it. Get no ugly ads, and use ANY feed!

(This would also be a great way to add RSS feeds to press releases posted to an online Press Room - and with the Flickr and del.iciou.us combination you could have feeds for pictures and links for more information posted also. ~szl)

Content and containers

Link - With RSS feeds and news aggregators, content is king again. But where does design fit in? This in-depth article examines this question in the now and for the future.

Cool Tools: Single Sheet Cutter

Link - Great tool for clipping items from newspapers or magazines that are relevant to clients and prospects.

Ad Positions Add Up

Link - Positioning in consumer magazine advertising is often but not always key in determining its effectiveness, according to a new study conducted by Brand Keys, a New York-based brand consulting firm. The brief study found ad placement is most effective in the traditionally lauded spots -- Cover 2, Page 1 -- but various placements in the rest of the magazine have little, if any, effect on awareness or brand image.

Friday, January 07, 2005

Panel recommends state offer more comprehensive incentives

Link - Incentives offered for business development in Mississippi must be overhauled to recruit higher-paying companies, Momentum Mississippi chairman Anthony Topazi said recently.

Keeping Your Job When You're Ill

Link - Federal laws provide sick workers with some protection, but you need to play your cards carefully

When Gray Equals Green

Link - Baby boomers are shaking up tired images of aging. And they're not afraid to open their wallets to fuel their active lifestyles.

GM launches FastLane blog written by Vice Chairman

Link - Following the launch of the GM SmallBlock weblog, as expected, GM has launched another weblog. This one, called FastLane Blog, will feature the writings of GM Vice Chairman Bob Lutz and other GM corporate management. GM is the first large scale company to bring the human voice of its corporate executives to the public in the weblog format.

How to Sell Your Boss

Link - Selling your boss is critical to your success. If you can’t get your boss’s approval when you need it, you are not going to go very far in your career.

Springboard thinking

Link - Advanced brainstorming techniques

Thursday, January 06, 2005

Ugly Logo Contest

Link - Vote for your favorite!

Long Tail Marketing Blog

Link - Long Tail Marketing is a technique to increase sales while decreasing the cost per sale by developing and selling to thousands of niche markets. It has implications within search engine marketing, online selling and advertising purchases.

New Venture Marketing blogging about Cisco's online Press Room

Link - Natterjack PR points us to a new PR blog - and some great posts on spiffying up your online press room (a la Cisco).

The Ethics of Marketing Research: Can I? Should I? Would I?

Link - A basic role for a marketing researcher is that of intermediary between the producer of a product and the marketplace. The marketing researcher facilitates the flow of information from the market or customer to the producer of the good or service.

Marketing's Flip Side: The 'Determined Detractor'

Link - Marketers have become fond of recruiting friendly trendsetters to promote their products, but modern technology may now force them to pay attention to another kind of agent of influence making the rounds: the determined detractor.

Near Death by PowerPoint

Link - Ever been stuck in an interminable meeting in which a speaker slogged through 101 frustrating PowerPoint slides? Ever finish sitting through a presentation and wonder, well, what the point was? It doesn't have to be that way. Business strategist Rob Waite offers the elements of a great presentation here.

Wednesday, January 05, 2005

Study: Magazines Risk Losing Core CPG Advertisers to Web

Link - Traditional offline media could be in danger of losing a substantial portion of their consumer packaged goods (CPG) advertising base, according to a new study by JupiterResearch.

Upward Influence Tactics to Use and Avoid

Link - For some time now, researchers have been trying a number of ways to determine the power of the public relations practitioner. Even though PR professionals manage communication among senior management, employees, and various internal and external publics, little is known about how practitioners work to influence and persuade senior management -- how they obtain and use "clout" -- or how they secure perceptions of value.

A Guide To Media Monitoring With RSS

Link - This is the first of what will become a series of articles on utilizing blogs for public relations. This initial installment will provide some basic instructions for monitoring the blogosphere.

MWW Debuts Blog Marketing Practice

Link - Interpublic-owned PR firm MWW Group today launched a Web log marketing practice. Blog 360 will advise clients on strategies to create, participate in, monitor, and advertise in blogs.

On the bandwagon

Link - Others snap to emulate Lance Armstrong's fund-raising tool

Communications Wiki

Link - Catherine Helzerman has put together a "Communications Wiki" to provide a place for people to share information, advice, knowledge and of course opinions on PR, communications and all associated subject areas.

Interview with Full Frontal PR author

Kevin Dugan at Strategic Public Relations has a two part interview with Richard Laermer, author of Full Frontal PR. Here are Part One and Part Two of the interview.

Tuesday, January 04, 2005

From Altoids to Zima : The Surprising Stories Behind 125 Famous Brand Names

Link - Once upon a time, naming a product was as simple as taking the name of its maker and adding a short descriptive tag line, like in the case of Smith’s Pure and Effective Cough Syrup. But this practice changed during the 1800s, says Morris (The Word Detective), when marketers started to take into account the high illiteracy rate among consumers. Hence, logos were born. Nowadays, companies spend exorbitant amounts hiring consultants to create new words for their products. In this slim but fascinating book, Morris reveals the history behind some of the most recognizable product names. Many still bear the name of their maker, such as Chef Boyardee, who was an actual person named Hector Boiardi. Others, like WD-40, refer to the product’s development process: the creators of WD-40 were looking for a "water displacement" substance to repel moisture, and after forty attempts, the product was perfected. Still other product names have nothing to do with their creators or their purpose. Starbucks, for instance, stems from "the coffee-loving first mate in Herman Melville’s classic novel Moby-Dick," and Google is an adaptation of "googol," a word made up by a mathematician’s nine-year-old nephew to represent a "very, very large number, ten raised to the hundredth power." The book contains a wealth of product information, but it is Morris’s jaunty prose and humorous sidebars—on topics ranging from unfortunately named companies like Poolife to the association of product names and urban legends (i.e., Pop Rocks killed Mickey)—that make this a delightful read. (Excerpt from Publisher's Weekly, posted on Amazon.com)

“Associations Advance Mississippi” Campaign Recognizes The Mississippi Bar for outstanding service

The Mississippi Society of Association Executives (MSAE) has awarded first place in its “Associations Advance Mississippi” campaign to The Mississippi Bar (a PRAM Central member) for the 2004 Mississippi High School Mock Trial Competition. MSAE launched “Associations Advance Mississippi,” a public awareness campaign that also includes an awards program, to recognize outstanding community service projects by Mississippi associations. Larry Houchins, executive director for The Mississippi Bar, accepted the award at a Gala Reception held on December 7 at the Hilton Jackson.

The Mississippi Bar holds four regional competitions around the state and final rounds in Jackson at the Hinds County Courthouse and Supreme Court chambers. The competition involves more than 800 students, volunteer attorneys and teachers combined. Representing Mississippi, Hattiesburg High School earned seventh place in the country at the National High School Mock Trial Competition held on May 8 in Orlando, Florida.

“The Mississippi Bar did not design the competition to train students to become lawyers, but to help them develop skills that could be utilized in any career path they might choose to pursue,” said Houchins.

According to Spiller McLeod, Section and Division Activities Coordinator for the Bar, students further analytical and critical thinking skills and they learn professionalism, civility, public speaking and the ability to think quickly on one’s feet. “In addition to the diverse skills it teaches, the competition also provides an opportunity for Mississippi’s youth to gain an understanding of our legal system by experiencing legal processes first hand and it helps prepare them to become responsible citizens,” said McLeod. “Attorneys have the opportunity to personally enhance the teaching process and give back to their communities.”

A Release for all Reasons

Link - The paper press release may be headed for the shredder.

Kool Wordz

Link - Use creative language to stand out from the pack of sameness

The clients get creative

Link - Microsoft, PepsiCo, Woolworths and Accenture are among a growing list of brand owners to have poached public relations consultancy staff to fill their own in-house PR jobs in recent months. While the flow of PRs between consultancy and client and vice versa is nothing new, both head-hunters and consultancy bosses claim current levels of client poaching pose a major challenge for the industry.

Monday, January 03, 2005

Links and PR Organizations

Link - Mass Communications Group's links to current and interesting research studies and links to publications and other Web sites on media, PR and communication

More Than a Million Changes This Year in the Media Industry — And Still Counting, Reports Bacon's

Link - This will make you even more appreciative of the BellSouth Mississippi Media Directory distributed recently to PRAM Central members courtesy of Lisa Hathorn!

Interview with Paul Chaney

Link - Paul Chaney, coming to speak to PRAM Central on business blogging in spring, is interviewed by Lip-Sticking in her (Extra) Smart Man Online series.

Blogs connecting small firms to their clients

Link - What does this small sampling of East Bay entrepreneurs -- a private investigator, a software industry consultant, a tea merchant, and the proprietor of a shared work space -- have in common? They blog.

Blogs for business?

Link - Strip away the hype, and find a newly useful tool for communication

The 2005 Business Blogging Awards

Link - Nominate your favorite business blog (or yours) here.

Yahoo!, Google May See Breakout Year For Online Ads

Link - Goldman Sachs reiterated "outperform" ratings on Google (nasdaq: GOOG - news - people ) and Yahoo! (nasdaq: YHOO - news - people ) and raised fourth-quarter revenue estimates on the Internet companies to reflect strong online advertising trends.

The 6 Myths Of Creativity

Link - A new study will change how you generate ideas and decide who's really creative in your company.

Sunday, January 02, 2005

Is RSS to be used by PR Pros ?

Link - Interview with Fergus Burns, CEO of Nooked