A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Saturday, January 08, 2005

Ad Positions Add Up

Link - Positioning in consumer magazine advertising is often but not always key in determining its effectiveness, according to a new study conducted by Brand Keys, a New York-based brand consulting firm. The brief study found ad placement is most effective in the traditionally lauded spots -- Cover 2, Page 1 -- but various placements in the rest of the magazine have little, if any, effect on awareness or brand image.

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