A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Saturday, January 08, 2005

Florida begins breakfast push to spur OJ sales

Florida's Department of Citrus has formed an agency, America's Breakfast Council, to promote breakfast (and thus the consumption of orange juice). About one in three Americans skip breakfast regularly - and orange juice is traditionally a breakfast drink. The agency has allotted $520,000 for America's Breakfast Council in this year's budget. The new council has an expanded agenda of promoting the health benefits of breakfast and countering the bad publicity of low-carb diets, which prohibit orange juice consumption.

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