A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, January 19, 2005

How Web Site Eyeball Studies Work & What You Can Learn From Them

Link - A breakthrough new eyeball study was conducted in September that revealed how consumers see major newspaper sites online, what ads they look at, what ads they don't, what parts of the page get the most eyeballs, what parts nobody ever looks at, and what kinds of headlines capture people's eyes instinctually.

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