A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Tuesday, January 25, 2005

Laws of Branding: Immutable or Refutable?

Link - Many branding maxims tossed about in the marketing world—and accepted as unquestionable gospel and law—simply are not valid. At least they are not valid for everyone and every business.

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