A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Friday, January 21, 2005

Magazines Gussy Up Web Sites to Court Ad Dollars

Link - Sports Illustrated's SI.com was redesigned to create a more effective environment for advertisers and generating additional page views. Meanwhile, BusinessWeek Online's Tech & Science channel was revamped to make it more interactive. Both sites hope to highlight more frequently updated original content. The new editorial features are intended to keep users coming back more frequently, creating more inventory for advertisers.

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