A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Thursday, January 06, 2005

Marketing's Flip Side: The 'Determined Detractor'

Link - Marketers have become fond of recruiting friendly trendsetters to promote their products, but modern technology may now force them to pay attention to another kind of agent of influence making the rounds: the determined detractor.

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