A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, January 19, 2005

Measuring the Brand Blog

Link - Big brands are quickly adopting either official or C-level blogs. Google and Yahoo! maintain company blogs. Microsoft supports both official blogs and individual employee blogs. Executives at General Motors, Sun Microsystems and Jupitermedia all write blogs of their own. And smaller companies are using the medium to raise their profile; some even hope to generate sales. But are they working? How can one tell?

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