A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Friday, January 14, 2005

PRSA TeleWeb Seminar - Getting to the Table: Developing the Mind of a Strategist; Becoming a Trusted Advisor

Getting to the Table:
Developing the Mind of a Strategist;
Becoming a Trusted Advisor

A PRSA Web seminar in the Master Practitioner Series
Presented by James E. Lukaszewski, ABC, APR, Fellow PRSA
Thursday, January 27, 2005
1:00 p.m. - 2:30 p.m. ET

0.5 APR Maintenance Credits available* -- Application for credit is included in seminar packet

What are the two most important questions the CEO expects you to answer when you walk through the door? Do you know what the most powerful influences of executive decision making are? What are the most important things the boss needs from you, constantly? What does it take to be a trusted advisor?

Develop a management-oriented mindset, behaviors, and attitudes that attract management's attention and get you invited in earlier to the decision-making process . . . before all the decisions have been made by the high-priced lawyers and outside consultants.

These are just some of the questions that will be addressed:
- How do you engage a boss who doesn't communicate? Who are these people we call CEOs?
- How do you get to the table?
- How can you have true influence over the boss?
- What does it mean to think differently?
- What can you do to keep from getting shot down by the lawyers and management consultants?
- What is strategy? What isn't strategic?

During this 90-minute intensive and energetic Web-based presentation, you'll look inside yourself how to become an effective strategist and, perhaps, how much of a strategist you may be already. Jim will answer questions from the audience by phone and e-mail as a part of the presentation. This program is delivered direct to your office - no travel.

How it works: The live audio is delivered direct to your office over the telephone to provide clear, reliable sound quality. The program is live and interactive, with visuals are presented over the Internet. You will be able to ask questions of Jim as this is much like a talk radio program. Use a speakerphone and invite your entire staff to attend for one low price of $250 per site for PRSA members; $275 nonmembers. Click on http://www.krm.com/prsa/ for more specific information about the seminar and to register.

If you are registering from outside the United States or U.S. Territories there will be additional telephone charges added to your registration fees. Detailed information can be found on the registration form under "Special Notice."

Visit the PRSA Professional Development Center to learn more about the PRSA-Lukaszewski Collection of books, monographs, and articles.

*Get credit toward maintaining your APR . . . it's easy.
This program qualifies for 0.5 Maintenance Credits towards the 10 credits required to maintain your APR. Maintenance application forms are included with your registration materials. If you?ve attended previous Web seminars with Mr. Lukaszewski and his guests, you may be able to obtain APR Maintenance Credits for those as well. Please contact Judy Voss at PRSA, 212- 460-1480 or judy.voss@prsa.org.


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