A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Monday, January 24, 2005

Search Engine Users: Internet searchers are confident, satisfied and trusting – but they are also unaware and naïve

Link - Internet users are extremely positive about search engines and the experiences they have when searching the internet. But these same satisfied internet users are generally unsophisticated about why and how they use search engines. They are also strikingly unaware of how search engines operate and how they present their results.

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