A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, January 05, 2005

Upward Influence Tactics to Use and Avoid

Link - For some time now, researchers have been trying a number of ways to determine the power of the public relations practitioner. Even though PR professionals manage communication among senior management, employees, and various internal and external publics, little is known about how practitioners work to influence and persuade senior management -- how they obtain and use "clout" -- or how they secure perceptions of value.

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