A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Tuesday, January 25, 2005

Web Surfers Crack G.M.'s Mystery Ad

Link - Can an advertising campaign based on a teaser survive after its secret has been let out?
The marketing team at General Motors hopes so, after some Web surfers spoiled a national promotion that was intended to gradually reveal a secret message. The billboards also promote the Web site www.findthemessage.com, on which G.M. explains that it created the campaign to spread "a message so important we need the whole country to tell it." But some Web visitors quickly found that most of the "secret" message is included in the site's source code.

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