A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Thursday, January 20, 2005

Why blogging matters to your business and your IT

Link - First, blogging isn't just some trendy, cathartic technology for broadcasting our deepest thoughts to the world, building community, and joining the new age media movement where grassroots journalism could end up threatening media monopolies. Second, every business should consider blogging fundamentals -- particularly the notions of persistence and subscription -- in virtually everything they do.

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