A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Monday, February 21, 2005

All Things Video

Link - All Things Video is a beta program launched by Viewpoint to measure the effectiveness of online video ads. The initiative aims at comparing video ads with other conventional advertsing solutions, Tv included.Several big names (Hyundai, Microsoft Office, Pepsi, and 20th Century Fox) will take part to the program, with campaigns using Viewpoint's transitional, pre-roll, and in-page formats (by Unicast).

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