A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Monday, February 07, 2005

The Art of Listening

Link - As PR professionals, we are trained to talk. We use phrases like messages, delivery, outreach and response. Think about the tools of our trade – press releases, media briefings, pitch letters – every single one of them address outbound communication. Now we have weblogs. But before running off and starting to publish, online communicators need to instead spend more time using blogs to listen and learn from the market. It’s the consumers control our message now. We must pay attention to what they say.

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