A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Thursday, February 10, 2005

Oprah-sized ROI

Link - The question is, was Pontiac's mega car giveaway on Oprah last September a "priceless" marketing initiative? Did Pontiac's buzz-worthy stunt on Oprah move enough metal to justify the expense?

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