A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Saturday, February 26, 2005

Point of view matters

Link - Marketing (and/or sales) folks have a point when they say that without them, the best product in the world won't have enough customers (although that picture is changing). The engineers have a point that without them, the marketers have...nothing. Who is right? Does it matter?


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