A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Thursday, February 17, 2005

Ten golden rules for getting great work from a design agency

Link (Free registration required) - Partnering, open communication, collaboration and celebrating success... sounds like advice for any perfect relationship. Well, it is. Only, in this case, that relationship is with your design agency. Building and maintaining a trusting relationship with your agency is key to project success. Many relationships with agencies fail because clients treat them like vendors instead of partners. They don't value agency advice when they really need to get a fresh perspective in solving a communication challenge. You can learn that lesson the hard way-becoming battle scarred in the skirmishes with your design agency. Or you can follow these 10 golden rules-and find great teamwork and stronger results in the end.

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