A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, March 16, 2005

Analytics and E-mail Are Most Likely to Be Outsourced

More than 40 percent of marketers say that Web analytics, business intelligence and e-mail delivery are the three technologies most likely to be outsourced by their companies. Consumer goods companies are more likely to outsource customer data warehouse, business intelligence and marketing automation than direct-to-consumer industries. (Source: Forrester Research)


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4:55 AM

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10:27 AM


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