A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, March 23, 2005

Blogs Force PR Pros To Put Their Journalist Hats On

Link - There's a fascinating article on PR and blogging in today's Globe and Mail. In the piece, Richard Edelman comments extensively on how blogs and other on-line tools that enable companies to speak directly to consumers are pushing the news media out of their central role in public relations.

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