A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Tuesday, March 22, 2005

Bribe a Scribe? Don't Bother...

Link - Only creativity-impaired chumps have to pay journalists for favorable coverage

As PR pioneer Edward Bernays understood: The key to successfully co-opting journalists requires fostering within them a spirit of true belief. As chronicled in a biography of Bernays, The Father of Spin, by Larry Tye, part of Bernays's genius lay in his unparalleled ability to impart points of view favorable to his clients without making targeted editors and writers feel manipulated or sleazy. It's always better that way; conviction, unencumbered by guilt, is free to shine through.


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