A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Tuesday, March 01, 2005

Experts say casual approach to e-mail may be costing you

Link - With e-mail growing in importance and volume in business communication, proper e-mail etiquette is becoming more important. According to a January survey by the Radicati Group, a California-based technology marketing company, the average corporate e-mail user received 94 e-mails a day in 2004, up from 81 in 2003. Ginny Simpson, the owner and president of Simpson Business Communications in Winston-Salem, NC, says as e-mail use increases, more companies are getting reports of poor spelling and bad grammar in their employees' e-mails. Many of these companies are mandating training in writing e-mails, Simpson says, because they know how crucial e-mail can be in the impressions recipients form about the company.


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