A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, March 16, 2005

Logos: what makes them work

Link - Developing a great logo is a strange mix of art, science, psychology and (in most cases) a good amount of luck. First, let's make one thing very clear. You logo is not your brand. Your logo only represents your brand. If you're thinking that changing or creating a logo is the same as changing or creating a brand, someone's been feeding you some very bad information. Branding and logos are totally separate discussions.

Your logo is nothing more (and certainly, nothing less) than a visual mark that represents your brand. And while your logo is not your brand, its design and consistent use will effect how your brand will be perceived. A great logo can give you incredible leverage and contribute directly to your bottom line. On the other hand, a lousy one may very well be the kiss of death.


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