A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Monday, March 07, 2005

Startling Survey Results: Sales Execs Rate PR's Importance Much Higher Than Marketing Execs Do

Link - Marketers -- if you want to really impress your sales department, perhaps the answer is adding more PR to the mix. Although this survey was conducted by a PR firm (who you might guess have some stake in the matter), we think the results are worth noting.

Turns out sales pros are much more likely than marketers to rate PR as being very helpful for shortening sales cycles, impressing prospects, and even generating new leads.

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