A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Tuesday, March 01, 2005

Tutorial: finding information for marketing research

Link - One of the most difficult aspects of researching a market is locating hard numbers such as finding market share figures, sales growth rates, sales margins, etc. Marketing professionals, academics and students alike face this difficult and often frustrating problem and are often at a loss in terms of what direction to take to find what they need. This tutorial offers suggestions to aid those who find themselves in need of market information.

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