A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Tuesday, April 19, 2005

Blogs The Latest Tool In Corporate Arsenals

Blogs made it easy to share off-the-cuff opinions with a small or large number of readers. Blog entries can be posted on a Web site or distributed to interested readers via syndication feeds.

Now blogs are moving beyond personal musings and taking on a new role: corporate communications. A growing number of businesses are using the blog format to promote products, interact with customers and shareholders, conduct market research and distribute company announcements.

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