A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Saturday, April 30, 2005

Book Report: Why Some Companies Emerge Stronger and Better from a Crisis

No one likes to contemplate a crisis, but companies have been doing that more and more since the 9/11 terrorist attacks and corporate meltdowns like Enron. While the author agrees that operational plans are valuable for dealing with a crisis, he argues that it is even more important for organizations to develop a set of competencies, or IQs, that would make them stronger, calmer, and more flexible in the event of a disaster.

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