A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Saturday, April 16, 2005

Brand storytelling

Todd S. at 800CEO-READ.com gives us the main points of May I Have Your Attention, Please?: Building a Better Business By Telling Your Story by Chris Hilicki, the author and founder of Dalmatian Press. She thinks that you should build your brand based on the history and experiences of the company (or the person). Her theory builds on all of the books we are seeing on the importance of storytelling in brand and marketing communications. To see Chris' Big 10 Brand Builders, click here.

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