A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, April 13, 2005

Brand

When the New Yorker reporter Jeffrey Goldberg asked Senator John Kerry whether the Democrats had a credibility problem on defense controversies, the party's titular leader replied without equivocation, ''Look, the answer is, we have to do an unbranding.'' As Kerry saw it, the political problem had to do with salesmanship: ''We have to brand more effectively. It's marketing.'' An editor on the linguistic qui vive titled Goldberg's article about the Democrats' need to shuck off the appearance of weakness ''The Unbranding.'' For the full story from The New York Times, click here.

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