A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, April 13, 2005

Building the Nonprofit Brand: Case Studies, Trends and Do-Overs

The following teleseminar is especially geared towards public relations practitioners in associations and other nonprofit organizations.

Building the Nonprofit Brand: Case Studies, Trends and Do-Overs
Date: Wednesday, May 18, 2005
Time: 2:00pm ET
Duration: 90 minutes

An organization’s brand can be its most powerful tool. Far too often, though, the brand gets pushed aside in many associations and nonprofits due to a lack of resources.If your brand identity needs an infusion, listen in on this hands-on teleseminar to discover ways to improve your brand and take ideas to your elected leaders or top management. Get targeted branding advice along with take-away tools for organizations of all sizes and budgets.

You will hear from:
- Ron Fredman, APR, senior vice president, Hartsook Companies, Inc., Wichita, KS
- Chuck Husak, creative director, August, Lang & Husak, Bethesda, MD
- Christer E. Osterling, director of communications, Association Resources, Inc., West Hartford, CT

Moderator: Matthew Smith, teleseminar committee chair, PRSA Association/Nonprofit Section; director of integrated marketing & brand development, American Society for Surgery of the Hand, Rosemont, IL

Registration will be available soon here.


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