A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, April 13, 2005

The Coming News Crisis

The percentage of people in their 30s who read a paper every day was 73 percent in 1972, and it's 30 percent today. The average newspaper reader is 53. More and more people, trained by the Internet, believe that information should be free, and so give-away daily tabloids are springing up in big cities all over. I realize that media professionals are studying this problem full time, but what does your gut tell you newspapers should do to remain vital and profitable in the digital age? For the full story from The Washington Post, click here.

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