A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, April 06, 2005

Commercial Applications of RSS in Travel Marketing

Link - The travel industry has traditionally embraced new online technologies early on due to the fact that what they sell lends itself extremely well to online presentation and distribution. Online travel continues to be one of the top categories in terms of e-commerce with an estimated market of $54 billion in 2004. What we will look at today is some early application of RSS in travel and some statistics related to these implementations.


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