A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, April 13, 2005

E-mail Marketing FAQs For Beginners

E-mail marketers want to understand consumer email attitudes, how to create relevance and grow lists, when to send, and what to measure. cmo magazine's answers to these concerns should help you increase the value of your email program provided your email strategy balances user needs with business goals.

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