A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Monday, April 04, 2005

Edelman/Intelliseek Publish Blog White Paper

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Intelliseek and Edelman just announced a new study on the impact of blogs. The study, "How Real People Are Finally Being Heard," claims to be the 1.0 Guide to the Blogosphere. (via Strategic Public Relations)

"We’ve entered the era of mass personalization where people expect far greater participation in their favorite brands and companies. For companies, bloggers represent an immediate source of information and feedback, but also an opportunity to engage a rapidly expanding global network of influential, credible, passionate and involved group of real people who communicate constantly," said Pam Talbot, President & CEO, Edelman U.S. "The white paper is to help companies better understand how to engage bloggers through authentic dialogue in ways that are appropriate and respectful."

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