A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Tuesday, April 05, 2005

MDOT campaign takes first place at Keep America Beautiful Awards

The Mississippi Department of Transportation, a PRAM Central member, led the nation by winning the First Place National Litter Prevention Award at the Keep America Beautiful Awards Ceremony, recently held in Washington, DC. MDOT ws recognized for its outstanding litter prevention efforts through the I'm Not Your Mama - Pick It Up Mississippi! educational campaign, according to state litter prevention coordinator Kathy Broom.

This national honor was shared with former First Lady Pat Fordice, who was featured in MDOT's I'm Not Your Mama commercial spots. Those ads paved the way for the additional public awareness and educational campaign components including Myrtle the Turtle School Program, outdoor advertising and Web site - that contributed to the first place national acclaim.

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