A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Tuesday, April 05, 2005

Prophetability

Link - Most marketing organizations have a solid process for setting, tracking and managing clearly stated goals and objectives. The problem is the significant gap between traditional marketing metrics and corporate objectives. Data, technology, analytics and methodologies have advanced, but metrics have become the goals instead of the measures. The time has come to realign marketing objectives and metrics with critical financial and strategic business objectives. As part of that process, you'll need to map the objectives for each tactical initiative to the business goals, providing clarity in the role of marketing at both the organization and staff levels.

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