A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Friday, April 29, 2005

Wendy's chili: Crisis communications in action

Wendy's PR nightmare has a silver lining. The company's PR team has gotten high marks from the media and other PR profesionals in their response to the crisis.

The New York Times covered the story from a PR perspective:

For the 52-year-old Mr. Lynch, there was no time to prepare a sophisticated plan of action. The news media, he was informed, knew about the gruesome discovery, and wanted a statement.

And isn't that the way it always is?


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