A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Thursday, May 05, 2005

Big brands not so smart online

Online advertising is perceived as important, but only a few brands do their best using new media channels. New Media Age (reg. req.) reports about a study by OgilvyInteractive, which surveyed big brands asking them to rate their performance with online marketing. Most of the surveyed marketers acknowledged they have to improve their online effort, finding a better integration with existing channels. (via Adverblog)

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