A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Saturday, May 14, 2005

Blogs and social networks and wikis, oh my!

News.com has a cautionary crisis communications story about the Kryptonite bike lock, manufactured by Ingersoll Rand. Stories of the how to undo the supposedly indestructible lock with a Bic pen had made the rounds on the Internet for weeks - and was eventually picked up by The New York Times - before the company even knew about it.

Companies are fast learning that this blogging business is not just about writing. It's also discovering what others are writing about you.

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