A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Tuesday, May 17, 2005

Buzz, Blogs, and Beyond

Experimental research from the Pew Internet & American Life Project and BuzzMetrics suggests that political bloggers can make an impact on politics, but they often follow the lead of politicians and journalists.

A report released May 16th, entitled “Buzz, Blogs and Beyond: The Internet and the National Discourse in the Fall of 2004,” employed new word-of-mouth tracking and cross-media correspondence techniques to examine the impact of online buzz on the national agenda during the last two months of the 2004 presidential election.

It is available for downloading here.

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